Textual and Visual Analysis of an Advertisement
Please join StudyMode to read the full document
You May Also Find These Documents Helpful
Rhetorical Visual Analysis of Chanel Advertisement Essay
. Ms. Blommer English 1010 October 1, 2012 Rhetorical Visual Analysis of Chanel Advertisement Few people realize the true impact of product advertising, but the truth is that the modern consumer is severely affected and often subconsciously influenced by advertisements, especially if it is a quality and persuasive advertisement. But how does one create an effective ad? That is literally the million-dollar question that keeps the advertising industry so competitive and prosperous. The French fashion house, Chanel, has constructed a striking and persuasive image to lure the public into desiring and ultimately purchasing its product through the appeal of ethos and effective visual tools. Fig. 1. Coco Mademoiselle advertisement with Keira Knightly. 2011, Chanel Fragrance Campaign. Fig. 1. Coco Mademoiselle advertisement with Keira Knightly. 2011, Chanel Fragrance Campaign. In 2011, Chanel released an advertisement for the perfume ‘Coco mademoiselle’ featuring the British actress Keira Knightly as the ‘face’ of the new fragrance. This advertisement was displayed in women’s fashion magazines, such as ‘Vogue’, all across Europe and the United States. The image shows the young, beautiful, glamorous, Keira Knightly holding a bottle of the perfume while looking straight into the camera. Most people who view this.
Essay on Advertisement
. Agenda setting theory Name: Mark Student Number: 123140069 In 2008, there are two biggest events in China. One is 2008 Chinese Milk scandal, which is a food safety incident in China, involving milk and infant formula, and other materials and components, adulterated with melamine. By November 2008, China reported an estimated 300,000 victims, with six infants dying from kidney stones and other kidney damage. It’s one of biggest scandal in China. But just over a month, the most of Chinese people didn’t discuss it keenly for 2008 Beijing Olympic Games. Why the biggest scandal attracting attention of people in short term . Let’s explore it. Mass Communication plays an important role in our society its purpose is to inform the public about current and past events. Mass communication is defined in “ Mass Media, Mass Culture” as the process whereby professional communicators use technological devices to share messages over great distances to influence large audiences. Within this process the media, which can be a newspaper, a book and television, takes control of the information we see or hear. The media then uses gatekeeping and agenda setting to “control our access to news, information, and entertainment”. (Wilson 14) Gatekeeping is a series of checkpoints that the news has to go through before it gets to the public. Through this process many people have to decide whether or not the news is to bee seen or heard. Some gatekeepers might include reporters, writers.
Textual Analysis Essay
. Sydney Graham 10/13/14 Hess/7 Textual Analysis Yes He Can! In 2008, Barack Obama was elected into office and became the 44th President of the United States. Obama’s victory speech, “Election Night Remarks”, was heartfelt and genuine, soaking in determination to change the “immaturity and pettiness that poisoned our politics for so long” (680). He argues that America, as a people, can remake the nation. Obama strategically starts off the speech by appealing to ethos. He shares with us the grueling campaigning Senator McCain experienced and congratulates him and Governor Palin on all their achievements. This largely appeals to ethos because he is acknowledging the competitor in a respectable, honorable way. By honoring Senator McCain, Obama is establishing his character, displaying that he is a fair competitor and even wishes to work with him in the months ahead. The President then goes on to thank a laundry list of men and women who aided him during the campaign time. He mentions the Vice President, Joe Biden, and shares that he “is a man that campaigned from his heart, and spoke for the men and women he grew up with” (678). By mentioning Biden and how he spoke for his people, Obama appeals to ethos once more. Obama depicts Biden as a down-to-earth, rustic man, who sheds light on the ideas of his people. By aligning himself with such a trustworthy man, Obama is developing trust between him and the audience, elegantly hinting that he will.
Textual Analysis Essay
. Towards a better and cleaner textile industry [Textual Analysis] Written Assignment 4 This assignment is through an analysis of appeal forms, speech acts, move structures, text functions, text types and relevant rhetorical strategies going to determine the genre and purpose of the text ‘Towards a better and cleaner textile industry’, which was posted on Novozymes website on March 30, 2011. Appeal Forms The text consists of a number of logical arguments that promote the use of enzymes in the textile industry, which means the dominating appeal form is logos. This is supported by the use of numbers (l. 1-3), scientific terms as polycarboxylates, enzymes and molecule and the reference to the special trial method; LCA (l. 18-23). This also strengthens the sender’s ethos in relation to phronesis. Additionally, both direct and indirect ethos appeal is used, when respectively stating that Novozymes’ solutions can reduce water and energy to a great extent and describing enzyme’s many advantages. At last, the mentioning of water as a scarce resource could indicate pathos appeal, but this is well hidden behind the logos appeal. The excessive use of ethos appeal gives an indication of the text being of a marketing kind. Speech Acts The main part of the text consists of representatives as it contains e.g. statements of fact (l. 34-36), announcing (l. 1-3) and description (l. 27-30). This is also consistent with the dominating appeal.
Essay on Textual Analysis
. Method Analysis Paper Option 6 The first five student learning outcomes listed on the syllabus focus on evaluating, understanding, and analyzing components of research, ranging from research ethics to research measurement. The methods analysis papers each serve to assist students in these five learning objectives. There are six method analysis papers in this class. You are only required to complete three of the method analysis papers. Should you choose to complete more than three of the six method analysis papers, the three papers with the highest grades will count toward your final grade. Although each paper is extremely different in content, basic formatting requirements are the same: each methods analysis paper should be typed, double-spaced, and use 12-point font. Use 1’’ margins on all sides. All papers that are done well should be between 6-8 pages in length, though some students can successfully lay out their papers in fewer pages and others take more than 8 pages. Papers should be turned in electronically to Blackboard. Be sure to compose all methods analysis papers as Word documents and save as “.doc” or “.docx” files when turning in for evaluation. The due date of each methods analysis paper is listed with the description. Note: the instructor will stop assisting with paper development 24 weekday hours before the assignment is due. All.
Perform A Close Textual Analysis Of Advertisement Below Essay
. Perform a close textual analysis of advertisement below. What does it imply about gender and/or sexuality? You should refer concept such as sexualisation, postfeminism and/or stereo type and both consider femininities and masculinities. Introduction Axe is a grooming product, one of the most well known brands among men worldwide. Its advertising campaigns always catch people’s attentions by using ‘sexuality’ concept as well as it is claimed that ‘the Axe brand is built on epic and disruptive advertising’ (Unilever, 2015). It seems that this print ad of shower gel product of Axe is another successful campaing of the brand building. Yet, the controversial issue about sexualisation is still there, for critisisms. In this essay, the advertisement of Axe shower gel will be analyzed regarding to the implentation on gender, stereotype, sexaulisation and postfeminism which are based on femininities and masculinities. According the print ad that portrays an image a man on shower gel and a woman wearing corset, if only the image itself, it would not imply any message. However, the tagline of the ad, together with the image can point out the hidden meaning of ‘the cleaner you are, the dirtier you get’ which possibly implies that a man who uses Axe shower gel, will be attracted by a women or in other words that, male will get ‘sexuality’ favor to be given by female. Gender Stereotype and Feminism in Advertising It is.
Textual Analysis Essay
. Textual Analysis, Seven (David Fincher, 1995) Jenevieve Hardy In the opening of Seven (David Fincher, 1995) the protagonist, Detective William Somerset, is revealed in the first frame, an introduction into his life at work and home is shown, where a clear binary opposition is shown between his personal and work life style. The audience is also introduced to another main character, Detective David Mills, where he is introduced as the new guy, very unclear of his surroundings and shown as less important from the main protagonist. The opening is very rough and raw this is portrayed through the use of dark lighting and lack of colour throughout, this sets the mood as very cold and uninviting. The audience is first placed in Detective William Somerset’s house, where the lighting is very bland as only black and white is shown, this signifies the lack of excitement in Somerset’s lifestyle. The only diegetic sound which is heard are the police sirens and loud noises of shouting in the background, this is clear that Somerset lives in a busy city, this would also suggest that he may have a busy work life, supporting the idea that he lives alone and his lack of social life. Rain can be heard in the background throughout the opening sequence, this anchors the lighting as the mood is dull. The opening cuts to show Somerset’s morning routine, step-by-step the audience are taken through his routine. With a number of close ups and medium close up’s used.
Essay on Textual Analysis
. Textual Analysis– The Sun Also Rises The Sun Also Rises is a 1926 novel written by American author Ernest Hemingway about a group of expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the bullfights. This book was written less than ten years after World War I, and just as nations were rebuilding themselves, individual people were trying to figure out how to live and find satisfaction and meaning of their lives (Blassi). On the surface level, The Sun Also Rises may appear to be a love story between two start crossed lovers, but it portrays a much deeper meaning. Hemmingway’s novel helped define this “lost generation” of confused young people profoundly affected by the war. The characters constant partying, and attitudes toward love, masculinity, and sex reveal their sense of disillusionment and fragmented identities caused by World War I. For the characters in The Sun Also Rises partying and alcohol plays as an escape mechanism from the world that they are living in. However, Hemmingway’s characters are irresponsible and aimless, the alcohol seems to escalate situations, and allows them to avoid the pains of dealing with their dissatisfaction and identity crises caused by the war. In one scene in the novel the protagonist Jake proves what an artificial distraction drunkenness is when he states, “Under the wine I lost the disgusted feeling and was happy. It seemed they were all such nice people,”.
Welcome to the Purdue OWL
This page is brought to you by the OWL at Purdue (https://owl.english.purdue.edu/). When printing this page, you must include the entire legal notice at bottom.
Organizing Your Analysis
This resource covers how to write a rhetorical analysis essay of primarily visual texts with a focus on demonstrating the author’s understanding of the rhetorical situation and design principles.
Contributors:Mark Pepper, Allen Brizee, Elizabeth Angeli
There is no one perfect way to organize a rhetorical analysis essay. In fact, writers should always be a bit leery of plug-in formulas that offer a perfect essay format. Remember, organization itself is not the enemy, only organization without considering the specific demands of your particular writing task. That said, here are some general tips for plotting out the overall form of your essay.
Like any rhetorical analysis essay, an essay analyzing a visual document should quickly set the stage for what you’re doing. Try to cover the following concerns in the initial paragraphs:
- Make sure to let the reader know you’re performing a rhetorical analysis. Otherwise, they may expect you to take positions or make an evaluative argument that may not be coming.
- Clearly state what the document under consideration is and possibly give some pertinent background information about its history or development. The intro can be a good place for a quick, narrative summary of the document. The key word here is “quick, for you may be dealing with something large (for example, an entire episode of a cartoon like the Simpsons). Save more in-depth descriptions for your body paragraph analysis.
- If you’re dealing with a smaller document (like a photograph or an advertisement), and copyright allows, the introduction or first page is a good place to integrate it into your page.
- Give a basic run down of the rhetorical situation surrounding the document: the author, the audience, the purpose, the context, etc.
Thesis Statements and Focus
Many authors struggle with thesis statements or controlling ideas in regards to rhetorical analysis essays. There may be a temptation to think that merely announcing the text as a rhetorical analysis is purpose enough. However, especially depending on your essay’s length, your reader may need a more direct and clear statement of your intentions. Below are a few examples.
1. Clearly narrow the focus of what your essay will cover. Ask yourself if one or two design aspects of the document is interesting and complex enough to warrant a full analytical treatment.
The website for Amazon.com provides an excellent example of alignment and proximity to assist its visitors in navigating a potentially large and confusing amount of information.
2. Since visual documents often seek to move people towards a certain action (buying a product, attending an event, expressing a sentiment), an essay may analyze the rhetorical techniques used to accomplish this purpose. The thesis statement should reflect this goal.
The call-out flyer for the Purdue Rowing Team uses a mixture of dynamic imagery and tantalizing promises to create interest in potential, new members.
3. Rhetorical analysis can also easily lead to making original arguments. Performing the analysis may lead you to an argument; or vice versa, you may start with an argument and search for proof that supports it.
A close analysis of the female body images in the July 2007 issue of Cosmopolitan magazine reveals contradictions between the articles’ calls for self-esteem and the advertisements’ unrealistic, beauty demands.
These are merely suggestions. The best measure for what your focus and thesis statement should be the document itself and the demands of your writing situation. Remember that the main thrust of your thesis statement should be on how the document creates meaning and accomplishes its purposes. The OWl has additional information on writing thesis statements.
Analysis Order (Body Paragraphs)
Depending on the genre and size of the document under analysis, there are a number of logical ways to organize your body paragraphs. Below are a few possible options. Which ever you choose, the goal of your body paragraphs is to present parts of the document, give an extended analysis of how that part functions, and suggest how the part ties into a larger point (your thesis statement or goal).
This is the most straight-forward approach, but it can also be effective if done for a reason (as opposed to not being able to think of another way). For example, if you are analyzing a photo essay on the web or in a booklet, a chronological treatment allows you to present your insights in the same order that a viewer of the document experiences those images. It is likely that the images have been put in that order and juxtaposed for a reason, so this line of analysis can be easily integrated into the essay.
Be careful using chronological ordering when dealing with a document that contains a narrative (i.e. a television show or music video). Focusing on the chronological could easily lead you to plot summary which is not the point of a rhetorical analysis.
A spatial ordering covers the parts of a document in the order the eye is likely to scan them. This is different than chronological order, for that is dictated by pages or screens where spatial order concerns order amongst a single page or plane. There are no unwavering guidelines for this, but you can use the following general guidelines.
- Left to right and top to down is still the normal reading and scanning pattern for English-speaking countries.
- The eye will naturally look for centers. This may be the technical center of the page or the center of the largest item on the page.
- Lines are often used to provide directions and paths for the eye to follow.
- Research has shown that on web pages, the eye tends to linger in the top left quadrant before moving left to right. Only after spending a considerable amount of time on the top, visible portion of the page will they then scroll down.
The classic, rhetorical appeals are logos, pathos, and ethos. These concepts roughly correspond to the logic, emotion, and character of the document’s attempt to persuade. You can find more information on these concepts elsewhere on the OWL. Once you understand these devices, you could potentially order your essay by analyzing the document’s use of logos, ethos, and pathos in different sections.
The conclusion of a rhetorical analysis essay may not operate too differently from the conclusion of any other kind of essay. Still, many writers struggle with what a conclusion should or should not do. You can find tips elsewhere on the OWL on writing conclusions. In short, however, you should restate your main ideas and explain why they are important; restate your thesis; and outline further research or work you believe should be completed to further your efforts.
Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.
Essays Made Easy
Principles, techniques, and tips for writing great high shcool or college essays–made easy!
Lists of the Bizarre, Intriguing, and Informative
Sunday, July 17, 2011
Advertisement Analysis Essay 1
According to Jib Fowles, to sell products and services, advertisers appeal to one or more of fifteen emotions:
2. The need for affiliation
3. The need to nurture
4. The need for guidance
5. The need to aggress
6. The need to achieve
7. The need to dominate
8. The need for prominence
9. The need for attention
10. The need for autonomy
11. The need to escape
12. The need to feel safe
13. The need for aesthetic sensations
14. The need to satisfy curiosity
15. Physiological needs: food, drink, sleep, etc.
How to Write a Visual Analysis Paper
VirginiaLynne has been a University English instructor for over 20 years. She specializes in helping people write essays faster and easier.
Visual Analysis Essays
– Are usually written for Art History, History or English courses.
– Describe the image and discuss how the way it is put together (the composition).
– Analyze the meaning of the image for the artist.
– Consider the historical meaning of the image.
– Evaluate the effectiveness of the image for today.
All images project ideas or claims. Advertisements generally make these claims openly and even tell you the claim in the text. Works of art may be more subtle but they usually are also trying to get the viewer to believe something. How can you analyze visual images? You look at:
- The purpose of the artist.
- The audience.
- The way the image was composed.
- The historical context when it was produced and when it is viewed.
Introduction: Tell the basic facts about the art (see citing your image). Get the reader interested in the image by using one of the following methods:
- Describe the image vividly so the reader can see it.
- Tell about how the image was created.
- Explain the purpose of the artist.
- Give interesting facts about the art or artist.
- Talk about a controversy or misunderstanding about the art.
Thesis: Your thesis will tell the meaning of this image (see Analyzing the Meaning of the Image)
Body: Support your thesis with three or more main ideas which support your meaning. Use questions in the pre-writing sections for ideas.
Conclusion: Try to conclude rather than just repeating your thesis. Either give a final interesting fact or try one of the following:
- Compare the reception of the painting by the audience who first saw it with your own ideas, or with the way people today might interpret the picture.
- Speculate on what the artist would think about the way his picture has been viewed over time.
- Compare this image to other similar images.
- Suggest how this piece of art fits into the works of an artist, or the ad campaign of a company.
What sort of image will you be analyzing for your Visual Analysis Paper?
Student Paper Visual Analysis Sample: This is not a student from my class but I think the example is pretty well done and might be helpful. It is about Jeff Soto’s wood panel painting “Last Voyage”
Visual Analysis of Botticelli: Another student paper which does a nice job with using the format of explaining how the historical period and life of the artist is related to the meaning of the painting as well as discussing the visual aspects.
How to Describe Images
Don’t have an art background? Don’t worry. You probably know a lot more than you realize. Modern people are surrounded by images every day.
Everyone Can Analyze Images: Even if you don’t know the terms of how people analyze art, you will be familiar with many of the tricks that artists use to create a reaction in the reader, such as making the most important images larger and light, and the less important ones in the background or fading darker. You can also easily recognize symbolic colors, such as: red means emergency or blood or danger; green means safe and close to nature; and blue means cool and relaxed.
Start by Looking Closely: Most Visual Analysis Papers will require a clear and vivid description of the image along with an analysis of the visual composition of the picture in order to explain how the artist put the image together to create meaning. Just describe the image you see and use the chart below to help you use the right terms.
Trust Your Own Eyes: You may want to do your own study of the image before you actually research the history of the image, so that you can write out your own thoughts without being influenced by other people.
Use Chart and Questions for Help: Start your visual analysis description by getting a good copy of the image and looking at it carefully. Look at the chart below and answer the key questions in order to help you see the different visual elements.
Elements of Design
Visual Elements of Design
Principles of Design
Analyzing Meaning of Visual Images
Although Visual Analysis Essays often focus a lot on the details of describing the image, you will also need a thesis which tells what the images mean. There are several ways to do this and your assignment may tell you which direction to go. Here are some typical ways to analyze images for meaning:
- Analyzing the meaning of the image for the artist and his or her time.
- Analyzing the meaning of the image for you and your time.
- Analyzing the changes in the meaning of an image over the course of time.
- Analyze the audience reaction to the image.
- Analyze your own reaction and evaluate the effectiveness of the image.
Use the pre-writing questions below to help you analyze your images and start writing notes that will help you develop your paper ideas.
1. Claims: What claims does the image make? What type of claim is it?
- Fact Claim: Is it real?
- Definition Claim: What does it mean?
- Cause Claim: What is the Cause? What are the effects? How are these related?
- Value Claim: How important is this? How should we evaluate it?
- Policy Claim: What is the solution? What should we do about it?
2. Visual Composition: How is the image arranged or composed? Which of the following aspects of composition help makes the claim? Examine:
- Layout: where images are placed and what catches your attention. How visual lines draw your attention to or away from the focal point.
- Balance: size of images and how they compare with one another. Is the focal point centered or offset?
- Color: how color (or lack of color) draws your attention or creates a mood
- Key figures: what is the main focus? How does this contribute to meaning?
- Symbols: are there cultural symbols in the image? What do these mean?
- Stereotypes : how does image support stereotypes or challenge them?
- Exclusions: is there anything left out of the image that you expect to be there?
3. Genre: What is the genre of this image? (examples: fine art, movie, advertisement, poster, pamphlet, news photograph, graphic art etc.). How does it follow the rules of that genre or break away from them? How does that affect the meaning of the image for the audience?
4. Text: How does any text or caption work to provide meaning to the visual?
5. Appeals: How does it appeal to the audience to believe the claims? Are appeals to logic? Emotion? Character? Authority? Are any of these appeals false or deceiving?
6. Selling: Does the claim move into a sales pitch? Does it use a cultural value or common cultural symbol in a way that exploits that image?
7. Story: What story does this image convey? How does this story help the claim or appeal to the audience?
Examine Context and History
To get ready to analyze the meaning of the image for the artist and the people viewing the art, it helps to first find out the rhetorical situation. That means you need to know what the artist was trying to do at that particular point in time, and how the audience reacted. Sometimes the reaction of the audience that first saw the piece is very different from the reaction you might have. If it is, that can make an interesting paper thesis.
Analyzing Historical Photos
This historical photo is a good example of an image with a specific purpose. The photo was taken by Fridtjof Nansen along with other photos of the Russian famine. The purpose of the photo was to raise money for Russian relief. The photo was published as part of a set of postcards which were sold to raise money and then sent to raise awareness of the problem in others.
Since the text is in French, the Photograph was probably published to raise money from France and other French-speaking peoples. The text elucidates the image by saying the boys are feeding one another in the fatal final stages of hunger. It describes their skeletal limbs and swollen bellies as having come from eating grass, tree bark, straw, worms and dirt in order to survive.
While the photo undoubtedly affected the original audience, the pathos of the image also speaks to an audience today who may be completely unaware of this famine. For viewers today, the image may bring to mind the many famines in other areas around the world, as well as images of Holocaust survivors.
Pre-Writing for Visual Analysis Essay of Historical Context
Answer the following questions to get ready to write an analysis of the image and the audience response. While each of the questions can have a single sentence answer, you can use that single sentence as the topic sentence of a paragraph and give examples and explanation to fill out that paragraph.
- Who is the artist?
- What is the purpose of this piece? Why did the artist create it?
- Who did the artist create the image for?
- What was going on at that time in art or in the culture that the artist was either reacting against or reflecting?
- How did the audience in that historical moment view this work?
- Where was it published? How would the image appeal to that audience?
- What was the reaction to this piece of art when it first appeared? Since then?
- Did the audience understand what the artist was trying to say with the image?How did the artist feel about the reaction of the audience?
Citing Images Correctly
In order for your reader to know which image you are talking about, you will probably want to include a copy of that image or images inside the paper. You will also need to make sure that in the first paragraph you include all of the information your reader needs to know, such as:
- Title of the Image (underline or italics)
- Artist’s name
- Date of work
- Where it was published or the name of museum or collection it is now in.
- Medium: magazine advertisement, video, oil painting, marble sculpture, chalk drawing, pencil sketch, photograph (what type of image it is and what type of art medium was used)
Questions & Answers
50 Critical Analysis Paper Topics
by Virginia Kearney 4
How to Analyze Two Books in an Essay
How to Make a Visual Essay
by Virginia Kearney 7
How to Describe Yourself: 180 Words for Your Positive Qualities
by Susana S 415
Four Different Types of Writing Styles: Expository, Descriptive, Persuasive, and Narrative
by Syed Hunbbel Meer 234
100 Problem Solution Essay Topics with Sample Essays
by Virginia Kearney 60
Virginia Kearney 3 hours ago from United States
Hi Jamie, what you need for a thesis depends in part on the assignment instructions. I suspect your assignment was to do a visual analysis to explain what this poster is trying to convince the viewer about and how it does that. You possibly are also told to evaluate how effectively the poster conveys the message. Using these assumptions, here are some possible thesis ideas:
The handwashing safety poster effectively presents hygiene information in a clear manner with colorful graphic images that catch the eye and in an appropriate way to appeal to the audience of school children; however, nothing in the poster is memorable and the bland visuals make it easy to overlook the message.
Your thesis is a one-sentence summary of your whole paper. For more information on how to write a thesis sentence, see my article on the subject: https://owlcation.com/humanities/Easy-Ways-to-Writ.
Hi I’m doing the analysis of a visual argument paper and my topic is a handwashing poster that says handwashing prevent diseases and it’s got two hands that are white on a blue background and my peer reviews came back that I didn’t post a proper thesis can anyone help me with this
THIS IS A VERY HELPFUL GUIDE I DID MY PAPER FAST BECAUSE OF THIS
Hello Virginia Kearney,
Thank you so much for your article. It is very helpful to me as I am writing a paper on visual analysis, and my professor doesn’t go into too much detail. Keep up the good work.
Virginia Kearney 10 months ago from United States
Taro–Look at my articles about argument strategies for more information, but here is the basic idea: pathos is the emotional appeal, logos is the logic or reason appeal, and ethos is the character appeal. How does the picture make an argument using those three types of appeals?
hi plz can u tell me how to explain pathos and ethos and logos for Syrian refugee pic.
Jigme Tenzin 12 months ago
Wonderful! Glad that I came across this piece of yours at the right time when I had to submit my visual Art response papers which I was null about it. Thank You!
Virginia Kearney 18 months ago from United States
Excellent points, Mandi. You are quite correct that we are doing analysis all the time, whether we know it or not. Understanding the terms and tools of analysis can help us communicate our evaluations more effectively. That is the purpose of this article. Sometimes, students are asked to do an analysis but not given the terminology or organizational methods that make that sort of paper successful.
Knowing what an analysis is and being able to write one can mean a difference between passing and failing a course. In addition, here is why:
• Your professor may ask you to write an analysis without even mentioning that it is, in fact, an analysis
• Any time you discuss a work of fiction or even a film or a work of art, you’re doing an analysis
• Being able to do it may count for as much as 80% of your grade, especially in a Humanities course such as Literature, Art, or Sociology
Writing a picture analysis essay requires a basic understanding of essay structure and these visual communication techniques. Excellent picture analysis essays combine both these elements while addressing the more ephemeral ideas and experiences communicated by a picture.
Virginia Kearney 19 months ago from United States
Alex–I’m so glad you stopped by to tell me that my work helped you! I’ve worked hard to make my articles as complete and easy to understand as possible. Having used many different textbooks in my career, I’ve noticed that many of them explain how to analyze writing but are not as good at explaining how to do that sort of writing yourself. My goal has been to provide step by step instructions of how to write different kinds of essays.
Thank you so much for this article! It’s very helpful.
Mary Norton 3 years ago from Ontario, Canada
I wish I had these guidelines when I was in university. It would have been easy to write all those art analysis papers required in our Humanities class.
Virginia Kearney 3 years ago from United States
Hi Paul–The videos attached to this article are one kind of example and I actually just finished an example of doing a visual analysis on an advertisement for my own class but haven’t posted it yet. I will have to do that soon. Can you tell me what your assignment is like? Are they analyzing their own photo? That would be interesting. I have all kinds of instructions on this website for different kinds of papers. Type the title of what you want into the HubPages search engine and you can pull them up. Or you can look at my "index" of articles: https://hubpages.com/literature/College-English-He.
This article is so helpful. I am teaching an Expository writing course (first time!) and i am having my kids try this, but with a personal photograph. Would you have an example essay that I can show them as a model?
Virginia Kearney 3 years ago from United States
Jevon–I’m glad you learned a bit about how to look at art and find it more interesting. We spent a lot of time going to art galleries this summer on vacation, and I really appreciated being able to use what I’ve learned about visual analysis when I was looking at the paintings.
Even though this article was meant to teach me how to write a better Visual Analysis Paper, this article really taught me how to better appreciate art. I’m not the type of person to go to an art gallery just to look at art, but now I believe I can actually give an intellectual thought on any painting I see.
Virginia Kearney 3 years ago from United States
Thanks for the comment nic. I probably need to add a link to my ariticle about organizing essays:
I also have tips on structure in most of my articles on types of essays like Argument, Problem Solution or Cause. For a full list of all of my Essay Writing Articles see:
was hoping for an essay structure but this still helped
Colin Neville 3 years ago
Excellent article; very comprehensive and useful, not just for students, but for anyone visiting an art gallery, too.
K. R. H.Grace 4 years ago from Fairbanks, AK
I had to do one of those in my English 111 class way back when. It was fun but I wish I’d read this sooner. college teachers don’t make a lick of sense :(. but good hub ;D
Copyright © 2018 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of their respective owners. HubPages ® is a registered Service Mark of HubPages, Inc. HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
Connect with us
Copyright © 2018 HubPages Inc. and respective owners.